A Compass for Caregivers

Brand · Landing Page · Tech Stack

THE SITUATION

A Compass for Caregivers started the way a lot of meaningful projects do: with a strong pull to do something that matters and no map for where to begin. The founder knew she wanted to build it. What she needed was someone to help turn the idea into something real, and to explain every piece along the way.

THE WORK

I built it from the ground up: a full brand, a landing page, and the tech stack underneath it, set up so the founder could grow into it.

When the domain would not connect, I worked through the DNS troubleshooting so the page could do its job. And every step came with a plain-language explanation: what each piece is, how to use it, and why it was set up this way and not another.

The goal was never just a finished page. It was a founder who understands her own foundation.

WHAT IT BECAME

A brand, a landing page, and a tech stack in place, and a founder who is no longer overwhelmed by where to start. The overwhelm turned into a plan she can build on.

Entry point: Startups → Business Direction · Build