Here’s the thing about being an accomplice: you learn to see what others miss.
Follow the file down ↓My first job was Domino’s.
I answered phones, then I became a manager. Then I moved into restaurants, with events on the side. While I was working in a restaurant, I was also working online with a tech consultancy, and that’s where things started to move.
From there it was role after role: project manager, tech project manager, program manager, marketing, and more. Advocacy. A team of endocannabinologists. Just about every department you can name, I’ve touched.
My job titles said one thing. The actual work said something else entirely.
I always wondered why my role never stayed the same. Then I saw the pattern. In every department, I was the person who saw the gap nobody else was looking at: the workflow that didn’t exist, the process nobody documented, the connection everyone needed but nobody built.
So I built it.
Nobody asked what it felt like for the people inside the system.
Often the founder hadn’t yet pinned down where this was going, and teams feel that. There’s a big difference between working in ambiguity and knowing the North Star and where you fit in it. Without it, people start asking, “What is my role?” They get confused, then uninterested, and morale goes with them.
A system doesn’t feel right by accident.
People have hired me to fix a system, and by system I mean software. The fix did nothing, because there was no logic underneath it. So they were about to spend money fixing it again.
A system feels right when the logic underneath it is cohesive. Get it right, and the feeling takes care of itself.
That’s experience operations. I just finally have a name for it.
I kept asking people what they wanted to be when they grew up.
People older than me, people who’d lived a whole career. What did you want to be? What are you so interested in? What do you love? Then I’d ask why they do what they do now, and it was almost always circumstance.
You get one life to live. Let me help you live it.
If you want to be the greatest ball juggler in the world, go do that. Whatever brings you joy. And if you’re building a business, it has to line up with who you want to be, or you can’t line up your team around it either.
That’s why I started AJ The Accomplice.
I find the story in your business and build the infrastructure to hold it.
I align your systems, tools, people and data into a logic that can outlive you and work whether you’re there or not. Most founders and most teams run on instinct and tribal knowledge. I turn that into something repeatable. That’s why you need a Strategic Business Architect.
I build it around your vision and your values, so it actually fits. That’s what an accomplice does.
Who I’ve been in the room for:
AJ The Accomplice.
The name isn’t cute — it’s accurate.
I’m not just an advisor handing you a plan and walking away. I’m in it with you: designing the infrastructure, building the systems, and making sure the thing you’re building doesn’t just run, but feels like something worth being part of.
Strategic Business Architect. Fractional COO. The one behind the business, right there in the room with you.
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