Every engagement starts with where you are. Five entry points.

One framework underneath all of them. Find the situation that sounds like yours.

01

STARTUP OPS

For founders who are ready to build something real — and want the foundation

to hold from day one.

You're not just starting a business. You're building something that's supposed to last. And you already know that the decisions made now — the systems, the structure, the foundation — either hold or shape everything that gets built on top of them.

You want to build it in a way that grows with you.

This is where we start. Before the complexity sets in, before the scale demands more than the structure can hold. We design the infrastructure your vision needs to exist — built around your values, your team, and the business you're actually trying to run. Not a template. Not someone else's system. Something that fits.

What it looks like: Full engagement. We build together. Most Startup Ops clients evolve into Run the Machine as the business grows.

02

FOUNDER OPS

For founders who are ready to lead at a different level — and need the business to catch up.

You've built something real. The vision is clear, the momentum is there, and you know exactly where you're trying to go. The way you've operated got you here — and now you're ready for the business to run in a way that matches where you're headed next.

You're ready to lead at a different level. The business just needs to catch up.

This is where we close that gap. We look at how the business is actually running — the roles, the systems, the handoffs, the rhythm — and we build the infrastructure that lets your team move with confidence. You get to show up at the level you were always supposed to be at.

What it looks like: Starts with a full systems audit. Scope expands based on what we find. Most Founder Ops clients either hand off clean or transition into Run the Machine.

03

FIX THE

MACHINE

For businesses that are ready to run the way they were always meant to.

Something between the vision and the outcome isn't connecting the way it should. Maybe it's the tools — they're there but not fully working together yet. Maybe it's the team — the talent is there but the execution isn't landing consistently. Maybe it's harder to name than that. You just know there's a next level and something needs to shift to get there.

You don't need to have it figured out. That's the work.

We start with a full diagnostic — looking at the systems, the roles, the workflows, and the tools to find exactly where things are getting lost. Then we build what needs to exist, document everything, and hand it back in a way your team can maintain and grow with. Some engagements are surgical. Some open into something bigger. Either way you leave with a business running closer to its potential.

What it looks like: Diagnostic first, then scope. Flat project fee. Option to transition into Run the Machine if you need an operator after.

04

RUN THE MACHINE

For founders who are ready to step into what they actually built this for.

You did the work. The foundation is there, the systems are built, the team is in place. What the business needs now is someone embedded in it — someone who understands the vision, reads the data, manages the rhythm, and makes sure everything running is actually moving in the right direction.

Not another advisor. An operator. Someone who shows up, stays in it, and handles what needs to be handled so you can focus on where only you can be.

That's this engagement. The business keeps running. The vision keeps being built toward. And you get to lead — which is what you built this for.

What it looks like: Ongoing retainer. Embedded operations. This isn't a project — it's a partnership.

05

EXPERIENCE DIRECTOR

For brands and founders who need someone in the room making sure it actually lands.

You've done the planning. The vision for the day is clear, the team is ready, and everything on paper looks right. What you need now is someone present — in the room, on the floor, reading what's happening in real time and making sure what you envisioned is what people actually feel.

Not a coordinator checking boxes. An operator directing the experience.

One day. On-site. Hands-on. The gaps get closed, the team gets directed, and the moment lands the way it was always supposed to.

What you envisioned is what people actually feel. That's the only metric that matters.

What it looks like: Single day engagement. Flat fee. Scoped per activation or event.

HOW ENGAGEMENTS WORK

Every engagement ends one of two ways.

Build and stay.

We build it and I remain embedded — Fractional COO, ongoing operations, continued strategic partnership. The business keeps running and keeps being built as it grows.

Build and hand off.

We build the system, document everything, train your team, and exit clean. You own it. Defined end date, clear deliverables, nothing left in someone's head.

Which one fits depends on where you are and what you need.

That's the conversation we have before anything starts.

READY TO FIND YOUR ENTRY POINT?

Every partnership begins with a conversation.

No pitch, no pressure — just an honest discussion about

where you are, what you're reaching for, and whether this is

the right fit.

If it's a fit, you'll know.

If it's not, she'll tell you.

Dream bold • Build smart • Leave your mark

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